Water and Fire Damage Restoration Google Ads

SCU Services , Florence, KY

Google Ads for Water and Fire Damage clients is common home services business that we have worked in for years. Middle Tennessee offers a never ending supply of water to ruin interior and exteriors of homes. We have experience working with Damage Restoration and Remediation Companies. This is a relatively low volume, but high competition search field that requires compelling ad copy and landing page experience to differentiate your self from the competition. 

SCU Services based out of Florence, KY is focused on Biohazard and Hoarding Cleanup in Kentucky, Indiana and Ohio. Specializing in crime scene cleanup, hoarding cleanup, and other biohazardous situations, SCU Services operates across various locations, ensuring safe and thorough cleanup for residential, commercial, and industrial clients. Their highly trained technicians and commitment to safety and compliance have established SCU Services as a trusted name in the industry. We were able to generated hundreds of leads within their service radius using Google Search. The Challenge in this account was focusing in on Bio Hazard Cleanup and qualifying Hoarding Clean Up leads. 

Despite their expertise and comprehensive service offerings, SCU Services faced several challenges in maximizing their online presence and attracting new clients through digital marketing. The primary challenges included:

  1. High Competition: The biohazard cleanup industry is highly competitive, with numerous service providers competing for visibility in both organic and paid search results. ServiceMaster operates a large specifically segmented Brand called Aftermath. 
  2. Targeting Specific Demographics: Reaching individuals and organizations in need of specialized biohazard cleanup services was crucial to their marketing strategy.
  3. Cost-Efficient Advertising: Ensuring a high return on investment (ROI) from their advertising spend while maintaining cost-efficiency was essential.

The implementation of our strategic Google Ads management plan yielded significant improvements for SCU Services across multiple performance metrics:

  1. Increased Impressions and Clicks: The optimized keyword targeting and compelling ad creatives led to a substantial increase in both impressions and clicks, driving more qualified traffic to SCU Services’ website.
  2. Improved ROI: Through precise bid management and budget allocation, we achieved a significant reduction in cost-per-click (CPC) and cost-per-acquisition (CPA), leading to a higher overall ROI for the advertising spend.
  3. Enhanced Local Visibility: SCU Services experienced improved brand visibility in local search results, establishing themselves as a top choice for biohazard and hoarding cleanup services in their operating regions.

One particularly successful campaign focused on promoting SCU Services’ crime scene cleanup services. By using highly specific keywords such as “crime scene cleanup” and “emergency biohazard cleanup,” we attracted individuals and organizations actively seeking specialized biohazard remediation with Google Ads. This campaign not only drove traffic but also significantly increased the number of service requests, resulting in several new client contracts.

Another effective strategy involved geo-targeting regions with high demand for biohazard cleanup services. By tailoring ad content to highlight the availability and benefits of local cleanup services, we boosted engagement and conversions in these key areas, further driving client growth.

NC Disaster Services, Moorhead City, NC

NC Disaster Services is a leading provider of emergency cleanup and disaster restoration services in North Carolina. Specializing in fire and water damage restoration, mold remediation and storm damage repair. NC Disaster Services is dedicated to helping residential and commercial clients recover quickly and efficiently from disasters. Their team of highly trained professionals and state-of-the-art equipment ensure that properties are restored to their pre-disaster condition with minimal disruption.

“At NC Disaster Services we specialize in restoring peace of mind in the wake of unexpected disasters. As a premier provider of remediation services in North Carolina, we offer comprehensive solutions tailored to meet the unique needs of each client.  Mitigation, remediation, and construction are areas we focus in.” 

Despite their expertise and commitment to service excellence, NC Disaster Services faced several challenges in maximizing their online presence and attracting new clients through digital marketing. The primary challenges included:

  1. High Competition: The disaster restoration market is highly competitive, with numerous service providers competing for visibility in both organic and paid search results.
  2. Targeting Specific Demographics: Reaching individuals and organizations in need of emergency cleanup and disaster restoration services was crucial to their marketing strategy.
  3. Cost-Efficient Advertising: Ensuring a high return on investment (ROI) from their advertising spend while maintaining cost-efficiency was essential.

The implementation of our strategic Google Ads management plan yielded significant improvements for NC Disaster Services across multiple performance metrics:

  1. Increased Impressions and Clicks: The optimized keyword targeting and compelling ad creatives led to a substantial increase in both impressions and clicks, driving more traffic to NC Disaster Services’ website.
  2. Higher Conversion Rates: Enhanced landing page experiences and targeted campaigns resulted in higher conversion rates, with a notable increase in service requests and client inquiries.
  3. Improved ROI: Through precise bid management and budget allocation, we achieved a significant reduction in cost-per-click (CPC) and cost-per-acquisition (CPA), leading to a higher overall ROI for the advertising spend.
  4. Enhanced Local Visibility: NC Disaster Services experienced improved brand visibility in local search results, establishing themselves as a top choice for disaster restoration services in their operating regions.

One particularly successful campaign focused on promoting NC Disaster Services’ water damage restoration services. By using highly specific keywords such as “emergency water damage cleanup” and “water damage restoration in North Carolina,” we attracted individuals and businesses actively seeking urgent restoration services. This campaign not only drove traffic but also significantly increased the number of service requests, resulting in several new client contracts.

Another effective strategy involved geo-targeting regions within North Carolina that are prone to natural disasters, such as coastal areas and regions with high storm activity. By tailoring ad content to highlight the availability and benefits of local disaster restoration services, we boosted engagement and conversions in these key areas, further driving client growth.

Our collaboration with NC Disaster Services demonstrates the power of strategic Google Ads management in driving awareness and engagement for specialized disaster restoration services. By leveraging data-driven insights, targeted campaigns, and continuous optimization, we successfully elevated NC Disaster Services’ digital engagement and delivered exceptional results. This case study highlights our commitment to delivering measurable success for our clients and showcases our expertise in managing high-impact Google Ads campaigns.