LR Baggs Command Central

 

  

 

Weekly Insights

Month of September

 

Week of September 25 – October 1

 

 

Week of September 18 – September 24

PMax has generated 489 clicks to site this week but without conversion data the best we can do is look at Analytics on our next call. Competitors’ search campaign generated 44 with less than 10% impression share. I think we might want to up the budget on the competitors campaign since  it has a decent CTR.

 

Top of the funnel generated  61.3K advertising units with a 0.97% CTR which brought 594 users to the website.

 

Week of September 11- September 17

Conversion  data is still not reporting back. We added transactions last week but for some treason there have either not been any conversion or none have been recorded.

 

I will follow up with Nick. We are still seeing about 50K Impressions and 600 users brought to the website each week.

 

 

Week of September 4 – September 10

Shopping Ads are setup and in review. Conversion tracking is still not in place on the e-commerce side of the equation. We added transactions a few days ago but it’s possible that they just haven’t been any sales in the last couple of days. We will keep an eye on it and see what happens. Shopping has generated 5260 impressions End 320 clicks of the website.  Other than that the competitors campaign generated 61 clicks this week And we are still generating thousands of views from our product videos.

 

 

 

**Please Note I am out of the office from September 13 – September 23. I will be available over email but with extended response times of 48-72 hours. If you have an immediate need please contact Nick@ErnstMedia.co or Mo@ErnstMedia.co **

 

Month of August

Not surprisingly we saw a decrease in the overall number of advertising units generated during the month of August. It appears that we lost 125K  advertising units from what we generated last month for a monthly total of 242,000 ad units served. Overall clicks from the website were down about 10%, -67 for a total of 539 users brought to the site from Paid ads. The overall view rate of our YouTube ads is sitting at 28%, unchanged from previous. Overall advertising cost during this time is down $700 from last month for a new monthly total of $1,980 and add spend.

Week of August 28 – September 3

I told Mark to add Ads@ErnstMedia.co as the primary email address for us to access Google Merchant Center. Confirmed Access to GMC and that it is Linked to Ads.

 

If you g m c and made sure it was working properly. Top of the fun was looking stable, plus 12:00 advertising units week-over-week, plus five clicks to the website for a total 111 this week. The right it’s holding steady at 27.59% and we spent $455 this week. I look forward to shifting things up and launching the shopping campaigns next week.

Week of August 21 – August 27

Mark is in the process of setting up Google merchant center so that we can start to experiment with shopping ads and  Shift our Focus from top-level Brand awareness on the YouTube side of things to more of a search and shopping first strategy. This represents a major departure from everything done prior to this point.

 

In terms of account performance we saw a slight decrease in the overall number of video  Impressions generated this week, -8,510 for a total of 51,000 at unit serve. Clicks to the website likewise were down, -23 for a total of 106 users brought to the website for paid ads. View Rate was holding steady at 29.1% and our total advertising cost was $414. It appears that we continue to reach a steady stream of new music aficionados who enjoy the artist videos that we’ve been promoting the last 6 months. This can remain part of our strategy however I am looking forward to try new things.

 

As previously pointed out , we see an increase in overall viewership during Friday, Saturday and Sunday nights. People are more likely to be occupied with work and taking care of family during the week day and that is what we see from the YouTube analytics console.

Week of August 14 – August 20

No major fluctuations out of the account this week although we did see a slight uptick to the overall number of advertising units generated, plus 3,334 a weekly total of 59,600 Impressions served. Overall number of users brought to the site was down, -9 for a total of 129 users this week. Average view rate was up slightly to 28.6%. Advertising costs remain unchanged at $458 in ad spend.Mike and Mark rescheduled their meeting this week as they were both out of the office.

Week of August 7 – August 13

+ 3500 advertising units generated this week. Also + 30 clicks to the website for a total of 138 users brought in from Paid Ads this week. No change to the overall view rate holding steady at 27 and a quarter percent. Overall ad costs also holding steady at $464 in ad spend. Six Active campaigns as of today. 1 competitor and five video product ads. Mike and Mark Indicated we’re going to chill out for the rest of the year and then ramp up for holiday sales sometime in November.

Week of July 31 – August 6

Big drop in impressions served this week, down 20K for a total of 52.8K this week. Total clicks to the website were also down slightly at -19 for a total of 108. View Rate and CTR are holding steady. We have no active artists videos this week and we are seeing a drop in our overall advertising cost because of it.

Month of July

Fluctuating account changes are very evident in the data for the month of July. We saw a decrease in the overall number of advertising units served, down 59,200 units for a total of 367,000 advertising units served during the month of July. We also observe the decrease in the overall number of users brought to the website, -305 for a total of 660 users directly to the website from our ads. The View rate during this time actually increased 8 points for a new average of 27.84%. Again, we’ve had a variety of content coming in and out of the account, everything from artist videos in a variety of genres to product videos so it’s not uncommon to see some fluctuation there. We did also observe a decrease in the overall advertising cost account this month, this is consistent with what we were doing in terms of pausing ads at different times. Overall we were -$650 for a July total of $2,670 in advertising cost.

 

Week of July 24 – July 30

We wrapped up the month of July with strong performance out of the account. We were only down 2500 ad units this week for a total of 75,400 advertising units generated from our ads. Likewise, clicks to the website were down -3, for a total of 127 users brought to the website from

Paid ads. No real change to RV rate during this time down 2% for an average beer 8 of 25.78. Overall advertising cost did not change for a weekly spend of $597.

 

Week of July 17 – July 23

We saw an increase in the overall number of ad units served this week. We did restart the new artist ads that were sent over last week (Bruce) . We generated + 20 clicks to the website for a total of 131 clicks this week. Overall view rate stayed relatively steady at 27.7%. We saw an increase of $102 to our weekly advertising cost for a new weekly total of $570. Artist videos are performing nicely and getting good view through rates. Our product campaigns continue to generate a steady stream of users to the website

 

 

Week of July 10- July 16

New Artist Ad Coming . Switched Landing Page to https://www.lrbaggs.com/acoustic-preamps-pedals for Competitors Preamp.

Ping Nick on conversion Tracking for ecomm /GA4 Switch

 

A:We should be able to knock out a full GA4 implementation, including Ecommerce tracking setup, and goal/event buildouts in about 10 hours.

In terms of account performance you saw a big decrease in the overall number of ad units served.  This is not surprising considering we paused a number of ads last week.

 

Overall we saw 61,600 total ads served which led to 111 clicks to the website down 78 from the week before. Overall view rate actually increased to 32.5%. Overall ad spend decreased significantly week-over-week minus $356 for a total of $460 spent this week.

 

 

 

Week of July 3 – July 9

Payment Issue – Manually Process Payment of $1318 on Tuesday. Ads resumed right away however they were off for a few days this week. Oddly enough we saw a massive increase in the overall number of both units served, plus 29,000 for a total of 122,000 ads this week.

 

We also saw an increase in the total number of views generated plus 6504 new total of 32,100 views this week. Overall view rate remained steady at 26 and a half percent, total advertising cost during this time increased slightly $130 to a new a + 6500 for a new total of 32,100 views this week. Overall view rate remained steady at 26 1/2 per cent, total advertising cost during this time increased slightly $130 to a total of $825 this week.  If you are wondering where  the increase in Impressions happened it looks like there was a 39% increase in impressions for the Align Reverb, 49% increase for voiceprint DI, 31% increase for Reverb, and a 12 to 31% increase for our remaining campaigns.

 

 

 

Month of June

June was another good month performance for the LR Baggs account. Total number of impressions was down slightly compared to the volume, -31 thousand Impressions to bring in 426,000 impressions for the month. Overall the number of you use generated by these Impressions increased however, + 4,360 to bring in 83,100 views this month. Overall view rate is up 2 and a half percent to a rate of 19.74%. Overall advertising cost during this time increased $117 to $3,320 for the month.

 

 We rotated out artist videos several times this month. The most recent changes were 2 weeks ago and artist videos have been running continuously since then.

Week of June 26 – July 2

 Account performance this week was steady with what we did last week. Overall we generated 93000 Impressions which resulted in 25600 views of our ads. The overall view rate held  what is a rather High 27.7%. Overall cost this week with $692.  Account note Michaels out of town this week at an event and we did not meet. I will be traveling next week but I will still be able to meet on Thursday.

Week of June 19 – June 25

Looks like we found some better performing content this week, with whatever we were running in the new artist series. The reason I say that is that our overall impression served were down 14,500 to bring us in at 92,100 ads served. You would think that would lead to a decrease in views however we actually saw an increase in views by about 2,200 to bring us to  21,100 views for the week. Likewise our overall view rate increased 5.34% which is the biggest jump that I’ve seen so far in this account to bring us to 23.27%. Overall ad spend was also down over $120 this week to bring us the $733 a Ad Spend. Pending notification to switch to next artists. Also not seeing any payment issues this week.

 

Week of June 12 – June 18

Duplicated Artists campaigns, Paused Taylor Rae on Tuesday at 6:30PM Central and Launched Nate Fredericks Campaigns. Reactivated Taylor Rae after I re-read your email  so there will be a little overlap. It usually takes a couple of days to spool up anyway.

 

Made manual payment on account Tuesday at 6:30 PM for $1,000. 

 

The account appears to be stable and up and running after payment issues last week and earlier this week. In terms of account performance we saw a slight dip in overall impression serves bringing us to 107,000 ads served this week. Overall views in a video where up 2000 bring us to 18,900 views. Overall View rate was up 2 1/2 points to bring us to just under 18 at 17.94%. Overall ad Spend was down very slightly, to bring us to $850 in ad spend this week.

 

Week of June 5 – June 11

 Billings threshold updated to a $1,000. Update and featured artist videos to Taylor Ray.

Account performance this week saw increases across the board. Overall impressions have increased by 20,000 to bring us to 110,000 ads served this week. Overall views likewise went up from our video campaigns, we saw an increase of 2,430 views to bring us to 16,800 views for the week. Overall view rate dipped slightly by 8.78 per cent to bring us to 15.45 per cent for the week. Not bad, we did see an increase in overall ad spend + $255 to bring us to $887 for the week.

 

The Taylor Ray videos were obviously a source of increased ad spend. We sought 30-40 clicks respectively out of our align Reverb, voice print di, and competitors campaigns.

Week of May 29 – June 4

This week we saw a decrease in overall Impressions served 4 videos oh, the account was down 13,400 impressions bring us to just under 90,000. Total number of views during this time likewise decrease by 2760 to bring it to 14400 views for the week. Overall view rate was down slightly how about half a point bringing us to 16.2. Overall cost during this time was $632.

 

We saw life out of all our campaigns this week. Our newly launched competitors campaign generated 30 klicks to our website. EQ, session, Reverb bumper ads all continue to perform generating about $2,000 a week. Vincent Neil Emerson was our featured artist this week, and also into next week due to billing issues, and he has generated many views.

 

 

Month of May

May was a busy month for the L.R. Baggs account. We had multiple campaigns being started and stopped throughout the month with the Artist Promotion spots. Overall number of Impressions served this month was up 41,000 to 457,000 for the month compared to April. The overall number of Views was more or less the same though at 78,800 month over a month. Overall view rate was down slightly to 17.33%. Overall ad spend was up slightly with the new artist add groups to $3,200 in ad spend.

 

The competitors campaign was launched this month and we have generated 30 clicks to site we are still working on getting e-commerce data set up and fed into the account.

 

We will be continuing to rotate artist out this month and also continuing to expand our existing campaigns to make up for the loss of traffic from Facebook as we transfer add spend over into the Google ads platform.

 

Week of May 22 – May 28

Have Nick Setup SquareSpace Conversion Value integrations for G ADs. Might as well Setup GA4.  Account performance week-over-week is fairly steady the overall number of Impressions serve with 103,000 down slightly from last  week. Likewise total number of use generated was it 17200 more or less the same from last week. Total V rate was 16.81% and ad spend was 776. Vincent Neil Emerson was the artist who is running this week.

 

Week of May 15 – May 21

 

KPI’s are super steady week-over-week even though we are rotating out videos with different artist on a pretty consistent basis right now. We saw 105,000 impression serve from ads this week followed by 16600 views of those ads which comes out to about a 15.87% view rate which is exactly what we’ve been generating this whole time. Overall ad spend during this time with $785 which was up 86 from last week. Just as a reminder ads were launched late Friday night but have been running all weekend and generating views for Vincent.

 

Our competitors’ campaign is just out of the gate but it generated 14 clicks to the website so far no conversions yet. Product ad groups continued to generate a steady stream of users and traffic to the website.

 

 

 

Setup Competitors Campaign on Wednesday.

 

Week of May 8 – May 15

Ida Mae Video Ads and Products Launched on May 11. Launch the Competitors Search Next week. Mike wants to focus on Competitors for Search Campaign, $1000 Per month for Search. Phrase Match Targeting:

  1. Fishman = Wants to see generic LR Baggs Ad, Fishman Aura ( Wants VoicePrint DI Ad to Show Up)

2.Tone Dexter (wants VoicePrint DI Ad to Show up)

3.Acoustic Guitar Preamp = Venue DI https://www.lrbaggs.com/acoustic-preamps-pedals/venue-di

 

YouTube Video Updates- 3 Videos to be active , $2000, $15/day per video

 

Pull Americana Videos from Page. Direct to Channel. https://www.lrbaggs.com/video/americanafest-2021-sessions/ida-mae

 

Also , 3 Short Form Product videos that were just DL’d, $5/day per video

https://www.lrbaggs.com/acoustic-preamps-pedals/align-series-equalizer

 

Slight increase in overall performance this week. +~3% Impressions and a slight decrease in total views this week. We deactivated several previous video ads to make way for new ads that are listed above. As of May 17 all has been launched to replace was was canceled. We will keep an eye on new campaigns are review their early performance on call next week.

 

Week of May 1 – May 7

1st Americana Session launches tomorrow. Wants to promote 3 songs, Ida Mae: ”Long Gone and Heartworn”, waiting for links via email. Competitor Campaign TBD with Budgets and Start Date.

 

In terms of performance, we were +5K impressions to 101K for the week. Views up 600 to 19.9K. Total Ad spend steady week over week. View rate unchanged. 119 Clicks to the website or YouTube Channel.

 

Launching several new test campaigns next week.

Month of April

 

Positive movement in all KPI’s for April. +81.8K Impressions to 416K, Views were up 30.4K to 78K, View Rate was also up 4 and a half points to 18.76% and total ad spend was only up and additional $266 from March to $2,670 for all of April and significantly more movement from our metrics.

 

483 Total Clicks to website/you tube channel , The Reverb Short Form Content has almost DOUBLE(34.72%) the view rate that the long form content does. That is proof-positive that our short form ads are going to be more effective than the long form content (14.59%)

 

Views and Watch time are showing increased activity over usual on the YouTube Analytics dashboard however Subscribers and Revenue were about the same as usual.

 

Week of April 24 – April 30

May 10 Americana Videos potentially coming out.  List of KW’s coming for Search Campaign Test. Steady performance from KPI’s week over week with 96K Impressions served, 19.3K views and a 20% View Rate. Total Ad spend was $625.

 

Week of April 17 – April 23

MTD Spend is at ~$1700 with 49K views and ~250K Impressions. Last week we have 98K Impressions, 19.5K Views and a total Ad Spend of $633. This week we reviewed Google Keyword Planner data for lots of keywords that are relevant to the vertical. Lots of opportunity here and we see long-term success with Search and Shopping campaigns. We discussed the requirements in terms of GMC and website integration for Shopping Ads and we will start with Search.

Week of April 10 – April 16

Wants info on Search and Shopping Campaign. Keyword Planner. Shopping Ads too. Reverb Short form content continues to do well. Total Impressions and Views are up across the board.

 

Definitely seeing some opportunities (2:1 Return) on Search from the keywords planner report. This has been saved in your Ads account as a forecast and can be viewed later.

Week of April 3 – April 9

Launched Short Reverb Ads on Thursday. Noticeable increases in Impressions (+22K) and Views (+6.6K). Primarily driven from the AlignReverb Short form video test we activated this week.  We also saw more views across the board from all other videos except 1. Ad Spend was up from last week at $625 for the week. MTD we are at $915. Also seeing a noticeable correlation to traffic on the website with +25% users week over week.  We also saw some sales during this time but not of the products we were advertising , so its too early to tell with the short form content other than it is for sure bringing more traffic to the site and getting views.

 

Month of March

Month over month we are seeing a big increase in total views and impressions served. +181K Impressions and +23K views this month at a 14.2% View Rate. Total Ad Spend was up from last month, more consistent each day with a small spike at the beginning of the month after the account was paused due to a payments issue.

 

We are testing short form content for products next month and will be updating creative as it becomes available.

For April Updated URLs from Email.

 

https://support.google.com/google-ads/answer/2375464?hl=en

 

Week of March 27 – April 2

Super Steady performance out of the account this week. No major changes to any KPI’s and consistently increased performance out of the YouTube Analytics Center for total numbers of views, average views duration and weekly revenue. We got to see a sneak peek at what shorter form video ads content will look like, The new reverb ad will be added to the account with more short form content in the pipeline.

Download Reverb Short #8, Upload and Launch. More Tyler Childers Videos, Mike Sending links with new Artists Videos.

 

 https://www.lrbaggs.com/acoustic-preamps-pedals/align-series-reverb

 

 

Week of March 20 – March 26

It looks like the account is generating a steady stream of views and clicks to website. Add span is very steady at another $536 spent last week down just $9 from the week before. View rate continues to Hold Steady at just under 14% at 13.92%. Total views are also holding very steady at another 10200 generated down just 157 from the week before. Likewise are total Impressions served where 73400 down just 2200 from the week before. As we discussed these do tend to get stale overtime and I think we are just seeing a little bit of that here in the account. I know you guys are talking to the other Mike here in Nashville and also planning on getting some of that more of that short-form, product orientated content for us to test out next month or whenever it becomes available.

Week of March 13 – March 19

Setup Google Analytics and Ads Audience Lists, GTM Setup of Remarketing Tag. Recommended testing Google Shopping or Google Search for more Revenue-boosting product sales. Waiting a brief from Mike and Mark on Friday

 

In terms of performance we saw a steady stream of clicks to channel and website. View rate stayed steady at 13%. Total Views were down ~8% to 10,400. Total Impressions Served were just over 75K. We may be seeing some Staleness in the video ads and might want to think about updating or rotating out videos.

 

 

Week of March 6 – March 12

List of new URL’s sent over but ads have not been affected by 301’s, Changing URL’s will cause Ads to be recreated and relaunched with new URL’s. We won’t lose data but we will muddy the waters in the reporting. Will update these for April.

 

Account performance continues to be categorized as good. 115 clicks to site/channel this week, down 15 from last but steady. View rate was also slightly lower at 14.32%, Total views from ads were 11,700 with 82K impressions served.

 

Channel Analytics data is also showing incremental gains with ~2800 hours more of watch time and ~28K more views than average.

 

Week of February 27 – March 5

!! Account Balance Overdue and Ads are not running. Payment made mid-week and account resumed right away. Total KPI’s are down slightly due to the brief pause but otherwise on track with week over week performance. No Meeting this week as website was a primary objective this week.

 

Both of our objectives are being met as we are seeing increased traffic to the website product pages and also increased viewership and total number of views in youtube.

Month of February

Ads were on about ½ of the month and served 153,000 Impressions which generated 299 clicks to the website(52) or YT Channel(247), for a cost of just over $1000. Average view rate was just under 16% for 24,300 views from paid ads this month. The Average Cost Per View is $0.04 and Average Cost Per Thousand Views is $6.66.

 

We are currently at 80,282 Subscribers. Both running averages of Views and Watch time are above their standard ranges:

Week of February 20 – February 26

Increases in Ad Spend and Clicks to site from addition of more artists videos last week. Gangstagrass promo paused on the 23rd. Increases in all major KPI’s observed. MTD Reporting next week.

Week of February 13 – February 19

Need to look at Conversion Tracking this week on our call. GTM/Analytics review of Goals and what is being tracked in Adwords. Linked Analytics to Adwords. Enabled Enhanced ECommerce tracking in Analytics as well. This will likely require further setup and integration from your website developer.

 

In terms of account performance we are finally on the board and will regularly be sharing updates from the Google ads console. Last week our ad spend was $346. We had about a 13% conversion rate which resulted in 6720 views and 115 clicks to the URLs that we’ve designated .

 

We are seeing a lot of views on mobile phones tablets some desktops and also TV screens In terms of total views the Align Reverb campaign has generated just under 20,000 Impressions while the Anthem campaign generated 7450.

 

 

Week of February 6 – February 12

Build out of 3 Product Campaigns.Could not find the 35 second video for Tyler Childres.

 

Week of January 30 – February 5

Review of Asset Library week. We have a couple of videos that are good long-form content of the product videos. We are setting up a couple of test campaigns until we can produce some short-form content.

 

Non-skippable In-stream

  • Good for: brand awareness and reach.
  • Ads are 15 seconds or shorter and viewers do not have the options to skip these ads. Like the skippable ads, ads appear before, during, after video content.

Skippable In-stream Ads – Product , Anthem Shorter Cut

  • Good for: brand awareness.
  • Ads can be skipped after 5 seconds as they run before, during, or after video content. There is no limit on the length of the skippable ads, but YouTube recommends 3 minutes or less.

In-feed Video Ads – Product , All

  • Good for: consideration, leads, and all goals.
  • Can be seen in search results on YouTube, related videos, and homepage video suggestions.

Outstream – Product, VoicePrint and Align Reverb

  • Good for: awareness and reach.
  • Mobile only ads outside of YouTube appear on apps and websites, these video ads require a logo.

Bumper Ads

  • Good for: brand awareness and reach.
  • Served before, during, and after video content and are only 6 sec in length.

Masthead Ads

  • Good for: brand awareness and massive reach.
  • Must be placed by a Google rep, these ads appear at the top of the YouTube Home feed. Drive conversions

 

 

Week of January 23 – January 29

Intro Call on Wednesday. Setup of CC Document. Sent to Mike and Mark on Thursday.

Pending receipt of Creative Asset Library. Search and YT Campaigns to be established next week. Primary objective is to increase YT Channel Subscribers to increase YT Revenue.