Healthcare Google Ads Clients

Music City Digital has a rich history of delivering exceptional results for clients across various segments of the healthcare industries. This includes working with Medical Device Companies , Dental and Doctors Groups and Small Practices across the United States. We have extensive experience in Dermatology and Plastic Surgery. We have also helped generate a consistent stream of new patients for several mental health practices over the years. 

Dr. Sieveking, GetTheGlow.com , Nashville, TN

Dr. Sieveking’s Plastic Surgery practice is located in Nashville, TN. Music City has a great track record with plastic surgery and dermatology practices. Like most medical marketing it can be expensive but does deliver amazing ROAS and Lifetime Customer Value when clients are appropriately marketed to. 

Valley Dermatology & Plastic Surgery ,Napa Valley, CA

Valley Dermatology and Plastic Surgery is a renowned medical practice located in Napa Valley, CA They specialize in comprehensive dermatological care and advanced plastic surgery procedures. Their team of experienced dermatologists and plastic surgeons is dedicated to providing high-quality, personalized care to help patients achieve optimal skin health and aesthetic goals.

Despite their strong reputation and wide range of services, Valley Dermatology and Plastic Surgery faced several challenges in maximizing their online presence and attracting new patients through digital marketing. The primary challenges included:

  1. High Local Competition: The dermatology and plastic surgery market in Spokane Valley is highly competitive, with numerous practices competing for visibility in both organic and paid search results.
  2. Targeting Specific Demographics: Reaching individuals seeking specialized dermatological and plastic surgery treatments was crucial to their marketing strategy.
  3. Cost-Efficient Advertising: Ensuring a high return on investment (ROI) from their advertising spend while maintaining cost-efficiency was essential.

To address these challenges, Valley Dermatology and Plastic Surgery partnered with our digital marketing agency to leverage our expertise in Google Ads management. Our primary objectives were:

  1. Increase Online Visibility: Enhance Valley Dermatology and Plastic Surgery’s presence in search engine results to capture a larger share of the local market.
  2. Drive High-Quality Leads: Attract high-intent leads that are more likely to convert into patients.
  3. Optimize Ad Spend: Improve the cost-efficiency of their Google Ads campaigns to ensure maximum ROI.

The implementation of our strategic Google Ads management plan yielded significant improvements for Valley Dermatology and Plastic Surgery across multiple performance metrics:

  1. Increased Impressions and Clicks: The optimized keyword targeting and compelling ad creatives led to a substantial increase in both impressions and clicks, driving more traffic to Valley Dermatology and Plastic Surgery’s website.
  2. Higher Conversion Rates: Enhanced landing page experiences and targeted campaigns resulted in higher conversion rates, with a notable increase in consultation requests and patient inquiries.
  3. Improved ROI: Through precise bid management and budget allocation, we achieved a significant reduction in cost-per-click (CPC) and cost-per-acquisition (CPA), leading to a higher overall ROI for the advertising spend.
  4. Enhanced Local Visibility: Valley Dermatology and Plastic Surgery experienced improved brand visibility in local search results, establishing themselves as a top choice for dermatology and plastic surgery in Napa Valley.

     

    One particularly successful campaign focused on promoting Valley Dermatology and Plastic Surgery’s cosmetic dermatology services. By using highly specific keywords such as “cosmetic dermatology in Napa Valley” and “skin rejuvenation treatments,” we attracted individuals actively seeking specialized cosmetic care. This campaign not only drove traffic but also significantly increased the number of consultation requests, resulting in several new patient appointments.

     

    Another effective strategy involved geo-targeting regions within Napa Valley with high concentrations of potential patients. By tailoring ad content to highlight the availability and benefits of local dermatology and plastic surgery services, we boosted engagement and conversions in these key areas, further driving patient growth.

    Our collaboration with Valley Dermatology and Plastic Surgery demonstrates the power of strategic Google Ads management in driving awareness and engagement for specialized healthcare services. By leveraging data-driven insights, targeted campaigns, and continuous optimization, we successfully elevated Valley Dermatology and Plastic Surgery’s digital engagement and delivered exceptional results. This case study highlights our commitment to delivering measurable success for our clients and showcases our expertise in managing high-impact Google Ads campaigns.

    For C-Level executives seeking to enhance their digital marketing efforts, our proven approach offers a clear path to achieving superior online visibility, quality lead generation, and optimized ad spend. Partner with us to unlock your organization’s full potential through expertly managed Google Ads campaigns.

Vetter Pharma

In their own words they are a “leading global CDMO, we offer comprehensive fill-and-finish services from clinical development to commercialization and beyond.” This account falls under the Medical and B2B Devices if you are wondering why you are seeing this client twice. The Medical Context of this account places it firmly within this vertical however, they do not have patients. They only work with other , very large companies. So what does that mean for PPC? Well, the usual tactics don’t work hen you are working in a micro-market. We used an impression share based bid strategy, based on a handful of exact match keywords to ensure Vetter Pharma was always top of mind when key decision makers might be searching for a global leader in Fill & Finish Operations. 

OCD & Anxiety Center , Chicago, IL

The OCD & Anxiety Center is a specialized mental health practice dedicated to treating individuals with obsessive-compulsive disorder (OCD), anxiety disorders, and related conditions. Located in the Chicago area, the center offers evidence-based treatments such as cognitive-behavioral therapy (CBT) and exposure and response prevention (ERP). Their team of experienced therapists is committed to providing compassionate, individualized care to help clients achieve lasting improvements in their mental health.

Despite their strong reputation and specialized services, The OCD & Anxiety Center faced several challenges in optimizing their online presence and attracting new clients through digital marketing. The primary challenges included:

  1. High Local Competition: The mental health services market in the Chicago area is highly competitive, with numerous practices competing for visibility in both organic and paid search results.
  2. Targeting Specific Demographics: Reaching individuals and families in need of specialized OCD and anxiety treatments was crucial to their marketing strategy.
  3. Cost-Efficient Advertising: Ensuring a high return on investment (ROI) from their advertising spend while maintaining cost-efficiency was essential.

The implementation of our strategic Google Ads management plan yielded significant improvements for The OCD & Anxiety Center across multiple performance metrics:

  1. Increased Impressions and Clicks: The optimized keyword targeting and compelling ad creatives led to a substantial increase in both impressions and clicks, driving more traffic to The OCD & Anxiety Center’s website.
  2. Higher Conversion Rates: Enhanced landing page experiences and targeted campaigns resulted in higher conversion rates, with a notable increase in appointment requests and client inquiries.
  3. Improved ROI: Through precise bid management and budget allocation, we achieved a significant reduction in cost-per-click (CPC) and cost-per-acquisition (CPA), leading to a higher overall ROI for the advertising spend.
  4. Enhanced Local Visibility: The OCD & Anxiety Center experienced improved brand visibility in local search results, establishing themselves as a top choice for OCD and anxiety treatments in the Chicago area.

One particularly successful campaign focused on promoting The OCD & Anxiety Center’s specialized OCD treatment services. By using highly specific keywords such as “OCD treatment in Chicago” and “ERP therapy for OCD,” we attracted individuals actively seeking specialized mental health support. This campaign not only drove traffic but also significantly increased the number of consultation requests, resulting in several new client appointments.

Another effective strategy involved geo-targeting regions within Chicago with high concentrations of potential clients. By tailoring ad content to highlight the availability and benefits of specialized OCD and anxiety treatments, we boosted engagement and conversions in these key areas, further driving client growth.

Our collaboration with The OCD & Anxiety Center demonstrates the power of strategic Google Ads management in driving awareness and engagement for specialized mental health services. By leveraging data-driven insights, targeted campaigns, and continuous optimization, we successfully elevated The OCD & Anxiety Center’s digital engagement and delivered exceptional results. This case study highlights our commitment to delivering measurable success for our clients and showcases our expertise in managing high-impact Google Ads campaigns.

For C-Level executives seeking to enhance their digital marketing efforts, our proven approach offers a clear path to achieving superior online visibility, quality lead generation, and optimized ad spend. Partner with us to unlock your organization’s full potential through expertly managed Google Ads campaigns.

Aerin Medical

Aerin Medical is a leading medical device company specializing in minimally invasive solutions for the treatment of nasal airway disorders. Their innovative products, such as the VivAer® and RhinAer® therapies, are designed to improve nasal breathing and reduce symptoms associated with chronic rhinitis and nasal airway obstruction. Aerin Medical’s mission is to provide ENT specialists with advanced, clinically proven tools to enhance patient care.

Despite their innovative products and strong market presence, Aerin Medical faced several challenges in optimizing their online presence and driving B2B sales through digital marketing. The primary challenges included:

  1. Targeting a Niche Audience: Reaching ENT specialists and decision-makers in medical practices and hospitals who are interested in advanced nasal airway treatments.
  2. High Competition: Competing with other established players in the medical device market.
  3. Cost-Efficient Advertising: Ensuring a high return on investment (ROI) from their advertising spend while maintaining cost-efficiency.

The implementation of our strategic Google Ads management plan yielded significant improvements for Aerin Medical across multiple performance metrics:

  1. Increased Impressions and Clicks: The optimized keyword targeting and compelling ad creatives led to a substantial increase in both impressions and clicks, driving more traffic to Aerin Medical’s website.
  2. Higher Conversion Rates: Enhanced landing page experiences and targeted campaigns resulted in higher conversion rates, with a notable increase in consultation requests and product inquiries.
  3. Improved ROI: Through precise bid management and budget allocation, we achieved a significant reduction in cost-per-click (CPC) and cost-per-acquisition (CPA), leading to a higher overall ROI for the advertising spend.
  4. Enhanced B2B Sales: The increase in high-quality leads translated into more B2B sales, as ENT specialists and medical practices engaged with Aerin Medical to learn more about their innovative treatment solutions.

One of the most successful campaigns focused on targeting ENT specialists with keywords like “minimally invasive nasal airway treatment” and “VivAer® therapy for nasal obstruction.” This campaign not only drove traffic but also significantly increased the number of qualified leads, resulting in several new partnerships with leading medical practices.

Another effective strategy involved geo-targeting regions with high concentrations of potential clients, such as medical hubs and major urban centers. By tailoring ad content to highlight local availability and support, we boosted engagement and conversions in these key areas, further driving B2B sales growth.

Cerapedics

Cerapedics is a pioneering orthopedic company specializing in bone graft solutions. With their flagship product, i-FACTOR® Peptide Enhanced Bone Graft, Cerapedics aims to improve patient outcomes in spinal fusion surgeries. Their innovative approach and commitment to clinical excellence have positioned them as a leader in the orthopedic and spinal surgery markets, catering primarily to healthcare professionals and institutions.

 

Despite their cutting-edge technology and strong market position, Cerapedics faced several challenges in optimizing their online presence and boosting B2B sales through digital marketing. The primary challenges included:

  1. Targeting a Niche Audience: Reaching healthcare professionals and decision-makers in hospitals and clinics who are interested in advanced bone graft solutions.
  2. High Competition: Competing with other established players in the orthopedic and spinal surgery markets.
  3. Cost-Efficient Advertising: Ensuring a high return on investment (ROI) from their advertising spend while maintaining cost-efficiency.

The implementation of our strategic Google Ads management plan yielded significant improvements for Cerapedics across multiple performance metrics:

  1. Increased Impressions and Clicks: The optimized keyword targeting and compelling ad creatives led to a substantial increase in both impressions and clicks, driving more traffic to Cerapedics’ website.
  2. Higher Conversion Rates: Enhanced landing page experiences and targeted campaigns resulted in higher conversion rates, with a notable increase in consultation requests and product inquiries.
  3. Improved ROI: Through precise bid management and budget allocation, we achieved a significant reduction in cost-per-click (CPC) and cost-per-acquisition (CPA), leading to a higher overall ROI for the advertising spend.
  4. Enhanced B2B Sales: The increase in high-quality leads translated into more B2B sales, as healthcare professionals and institutions engaged with Cerapedics to learn more about their innovative bone graft solutions.

One of the most successful campaigns focused on targeting spinal surgeons and orthopedic specialists. By using highly specific keywords such as “advanced bone graft for spinal fusion” and “i-FACTOR bone graft benefits,” we attracted a targeted audience of professionals actively seeking innovative solutions. This campaign not only drove traffic but also significantly increased the number of qualified leads, resulting in several new partnerships with leading hospitals and clinics.

Another effective strategy was geo-targeting regions with high concentrations of potential clients, such as medical hubs and major urban centers. By tailoring ad content to highlight local availability and support, we boosted engagement and conversions in these key areas, further driving B2B sales growth.

Our collaboration with Cerapedics demonstrates the power of strategic Google Ads management in driving B2B sales and enhancing market presence. By leveraging data-driven insights, targeted campaigns, and continuous optimization, we successfully elevated Cerapedics’ digital engagement and delivered exceptional results. This case study highlights our commitment to delivering measurable success for our clients and showcases our expertise in managing high-impact Google Ads campaigns.

For C-Level executives seeking to enhance their digital marketing efforts, our proven approach offers a clear path to achieving superior online visibility, quality lead generation, and optimized ad spend. Partner with us to unlock your business’s full potential through expertly managed Google Ads campaigns.

MindShare Partners, San Francisco, CA

Mind Share Partners is a pioneering nonprofit organization dedicated to transforming workplace culture around mental health. Through training, strategic advising, and public awareness campaigns, Mind Share Partners helps organizations create supportive environments for employees to discuss and address mental health issues. Their mission is to reduce the stigma associated with mental health and foster a culture of openness and support in workplaces.

Despite their impactful mission and comprehensive services, Mind Share Partners faced several challenges in optimizing their online presence and driving engagement through digital marketing. The primary challenges included:

  1. Raising Awareness: Increasing awareness of mental health issues in the workplace and the importance of supportive workplace culture.
  2. Targeting Specific Audiences: Reaching HR professionals, executives, and decision-makers in organizations who can influence workplace policies and culture.
  3. Cost-Efficient Advertising: Ensuring a high return on investment (ROI) from their advertising spend while maintaining cost-efficiency.

The implementation of our strategic Google Ads management plan yielded significant improvements for Mind Share Partners across multiple performance metrics:

  1. Increased Impressions and Clicks: The optimized keyword targeting and compelling ad creatives led to a substantial increase in both impressions and clicks, driving more traffic to Mind Share Partners’ website.
  2. Higher Conversion Rates: Enhanced landing page experiences and targeted campaigns resulted in higher conversion rates, with a notable increase in consultation requests and partnership inquiries.
  3. Improved ROI: Through precise bid management and budget allocation, we achieved a significant reduction in cost-per-click (CPC) and cost-per-acquisition (CPA), leading to a higher overall ROI for the advertising spend.
  4. Enhanced Engagement: Mind Share Partners experienced improved engagement with HR professionals and executives, fostering more discussions and actions around workplace mental health.

One particularly successful campaign focused on promoting Mind Share Partners’ workplace training programs. By using highly specific keywords such as “workplace mental health training” and “mental health in the workplace solutions,” we attracted HR professionals and decision-makers actively seeking to improve their organizational culture. This campaign not only drove traffic but also significantly increased the number of qualified leads, resulting in several new training program partnerships.

Another effective strategy involved geo-targeting regions with high concentrations of corporate headquarters and large organizations. By tailoring ad content to highlight the availability of strategic advising and training programs, we boosted engagement and conversions in these key areas, further driving partnership growth.

Our collaboration with Mind Share Partners demonstrates the power of strategic Google Ads management in driving awareness and engagement around critical issues like workplace mental health. By leveraging data-driven insights, targeted campaigns, and continuous optimization, we successfully elevated Mind Share Partners’ digital engagement and delivered exceptional results. This case study highlights our commitment to delivering measurable success for our clients and showcases our expertise in managing high-impact Google Ads campaigns.

For C-Level executives and decision-makers seeking to enhance their digital marketing efforts, our proven approach offers a clear path to achieving superior online visibility, quality lead generation, and optimized ad spend. Partner with us to unlock your organization’s full potential through expertly managed Google Ads campaigns.

Thrive Direct Primary Care , Hendersonville, TN

Dr. Chad Cozart is putting the care back into Direct Primary Care. A better way for health care in an insurance-riddled and complicated system. Based in Hendersonville, TN , this boutique practice is bringing concierge medicine to the North Nashville Metro. 

Thrive Direct Primary Care (Thrive DPC) is a pioneering healthcare provider offering a membership-based model for primary care services in Nashville. Thrive DPC focuses on personalized, patient-centered care, allowing for more accessible and affordable healthcare. Their innovative approach bypasses traditional insurance models, providing patients with direct access to their healthcare providers for a monthly membership fee.

Despite their unique value proposition and dedication to patient care, Thrive DPC faced several challenges in optimizing their online presence and attracting new patients through digital marketing. The primary challenges included:

  1. Raising Awareness: Increasing awareness of the direct primary care model and its benefits among potential patients.
  2. Targeting Specific Demographics: Reaching local residents and families who would benefit from a membership-based primary care model.
  3. Cost-Efficient Advertising: Ensuring a high return on investment (ROI) from their advertising spend while maintaining cost-efficiency.

To address these challenges, Thrive DPC partnered with our digital marketing agency to leverage our expertise in Google Ads management. Our primary objectives were:

  1. Increase Online Visibility: Enhance Thrive DPC’s presence in search engine results to raise awareness about their unique healthcare model.
  2. Drive High-Quality Leads: Attract high-intent leads, such as local residents and families, who are more likely to become members.
  3. Optimize Ad Spend: Improve the cost-efficiency of their Google Ads campaigns to ensure maximum ROI.

One particularly successful campaign focused on promoting Thrive DPC’s family memberships. By using highly specific keywords such as “family primary care membership” and “affordable healthcare for families,” we attracted local families actively seeking comprehensive healthcare solutions. This campaign not only drove traffic but also significantly increased the number of membership sign-ups, resulting in several new patient families.

Another effective strategy involved geo-targeting regions within Columbia with high concentrations of potential patients. By tailoring ad content to highlight the benefits of direct primary care and the convenience of local access, we boosted engagement and conversions in these key areas, further driving membership growth.

Our collaboration with Thrive Direct Primary Care demonstrates the power of strategic Google Ads management in driving awareness and engagement for innovative healthcare models. By leveraging data-driven insights, targeted campaigns, and continuous optimization, we successfully elevated Thrive DPC’s digital engagement and delivered exceptional results. This case study highlights our commitment to delivering measurable success for our clients and showcases our expertise in managing high-impact Google Ads campaigns.

For C-Level Medical executives seeking to enhance their digital marketing efforts, our proven approach offers a clear path to achieving superior online visibility, quality lead generation, and optimized ad spend. Partner with us to unlock your organization’s full potential through expertly managed Google Ads campaigns.

Bergen Counseling , Chiacgo,IL

Bergen Counseling Center is a leading mental health practice located in Chicago, Illinois, with additional locations in the North Shore area. Specializing in individual therapy, couples counseling, and family therapy, Bergen Counseling Center is dedicated to providing compassionate, evidence-based mental health services to help clients navigate life’s challenges. Their team of experienced therapists is committed to fostering a supportive environment for personal growth and mental well-being.

Despite their strong reputation and comprehensive service offerings, Bergen Counseling Center faced several challenges in maximizing their online presence and attracting new clients through digital marketing. The primary challenges included:

  1. High Local Competition: The mental health services market in Chicago and the North Shore is highly competitive, with numerous practices competing for visibility in both organic and paid search results.
  2. Targeting Specific Demographics: Reaching individuals and families in need of mental health services was crucial to their marketing strategy.
  3. Cost-Efficient Advertising: Ensuring a high return on investment (ROI) from their advertising spend while maintaining cost-efficiency was essential.

The implementation of our strategic Google Ads management plan yielded significant improvements for Bergen Counseling Center across multiple performance metrics:

  1. Increased Impressions and Clicks: The optimized keyword targeting and compelling ad creatives led to a substantial increase in both impressions and clicks, driving more traffic to Bergen Counseling Center’s website.
  2. Higher Conversion Rates: Enhanced landing page experiences and targeted campaigns resulted in higher conversion rates, with a notable increase in appointment requests and client inquiries.
  3. Improved ROI: Through precise bid management and budget allocation, we achieved a significant reduction in cost-per-click (CPC) and cost-per-acquisition (CPA), leading to a higher overall ROI for the advertising spend.
  4. Enhanced Local Visibility: Bergen Counseling Center experienced improved brand visibility in local search results, establishing themselves as a top choice for mental health services in Chicago and the North Shore.

One particularly successful campaign focused on promoting Bergen Counseling Center’s individual therapy services. By using highly specific keywords such as “individual therapy in Chicago” and “personal counseling near me,” we attracted individuals actively seeking mental health support. This campaign not only drove traffic but also significantly increased the number of consultation requests, resulting in several new client appointments.

Another effective strategy involved geo-targeting regions within Chicago and the North Shore with high concentrations of potential clients. By tailoring ad content to highlight the availability and benefits of local mental health services, we boosted engagement and conversions in these key areas, further driving client growth.

Our collaboration with Bergen Counseling Center demonstrates the power of strategic Google Ads management in driving awareness and engagement for mental health services. By leveraging data-driven insights, targeted campaigns, and continuous optimization, we successfully elevated Bergen Counseling Center’s digital engagement and delivered exceptional results. This case study highlights our commitment to delivering measurable success for our clients and showcases our expertise in managing high-impact Google Ads campaigns.

For C-Level executives seeking to enhance their digital marketing efforts, our proven approach offers a clear path to achieving superior online visibility, quality lead generation, and optimized ad spend. Partner with us to unlock your organization’s full potential through expertly managed Google Ads campaigns.

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