We have performed Google Ads Audits on 100’s of accounts from a variety of industries. We believe that the strategy that goes into a Google Ads Account is 80% of the solutions with 20% being the hands on technical implementation within the account.
Gain Access to the account. Agree on a lookback period. Ask if there are any special question that you want answered. Agree on Delivery Date. Expedited Delivery is available.
Account Audits take between 4 and 16 hours depending on account size and lookback period. View some examples of our audits in the dropdown. We have a Google Meet to review findings and explain our changes.
You can take it from there or hire us for on-going account management.
A Google Ads audit is the first step toward improving your PPC performance. After all, you have to know where you are before you can get to where you want to go.
Like with all digital marketing audits, you can get as detailed as you want with your PPC audit. You may be limited by time and/or funds, and that’s okay — but remember that the information (and therefore the results) you get will be directly related to the depth of your research and analysis.
At the bare minimum, your Google Ads audit should review:
A Google Ads audit is a thorough examination and evaluation of your Google Ads account to assess its overall performance, identify areas for improvement, and ensure alignment with your marketing goals.
The audit involves analyzing various elements within your account, including campaign structure, keywords, ad copies, landing pages, budget allocation, and more.
Google Ads Audit is crucial for maintaining optimal campaign performance.
Here are key instances when you should consider auditing your Google Ads account:
Conduct a comprehensive google ads audit on a scheduled basis, such as monthly or quarterly, to ensure ongoing optimization.
Perform a google ads audit before making significant adjustments to campaigns, ad groups, keywords, or ad creatives.
Audit your account after Google Ads introduces major updates or changes to its algorithms or features.
When your business goals or marketing objectives undergo significant changes, audit your Google Ads account to realign strategies.
After making changes to your advertising budget, review and adjust your campaigns accordingly to maximize ROI.
If you notice a decline in performance metrics, conduct an audit to identify and rectify issues impacting your campaigns.
REMEMBER When performing an audit , make sure you are not double counting the conversions |
Regularly monitor competitor activity and conduct an audit if there are shifts in the competitive landscape.
Before peak seasons or significant sales periods, review and optimize your campaigns to capitalize on increased traffic.
Audit your Google Ads account when launching new products or services to ensure campaigns align with the offerings.
If you observe a drop in Quality Scores, conduct an audit to address issues affecting ad relevance and user experience.
When there are significant changes in technology or device preferences, audit your campaigns to ensure they are optimized for the latest trends.
If there is a change in the team managing the Google Ads account, conduct an audit to understand the current state and optimize accordingly.
By conducting audits at these key junctures, you can proactively address issues, capitalize on opportunities, and ensure that your Google Ads account is consistently aligned with your business goals and industry trends.
In the fast-paced world of digital marketing, regular audits of your Google Ads account are essential to ensure that your campaigns are delivering the desired results.
Here’s a step-by-step guide on how to efficiently audit your Google Ads account for maximum effectiveness.
TIP Keep your negative keyword list up-to-date to filter out irrelevant traffic and improve overall campaign targeting. |
TIP Leverage Google’s smart bidding strategies, such as Target CPA or Target ROAS, to automate bid adjustments and improve campaign performance. |
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Remember, continuous optimization is the key to sustained success in the ever-evolving landscape of online marketing.
In conclusion, regularly auditing your Google Ads account is not just a best practice; it’s a strategic necessity in the dynamic world of digital advertising.
A thorough examination of your campaigns, keywords, ad copies, and other crucial elements allows you to fine-tune your strategy, optimize performance, and stay aligned with ever-evolving industry trends.
By implementing the insights gained from an audit, you not only enhance the efficiency of your advertising campaigns but also ensure that your budget is allocated wisely, maximizing return on investment.
Remember, in the fast-paced realm of online marketing, continuous optimization is the key to sustained success, and a well-executed Google Ads audit is your roadmap to achieving just that.
