Analytics and Conversion Tracking are at the core of everything that Music City Digital does for our clients. Without a Robust, Accurate and Tested Conversion Tracking setup, you could very easily be wasting thousands of dollars in valuable ad spend or not be generating all of the returns you could be, had you implemented the most basic of conversion tracking setups. As of March 1st of 2024, We are living in a first party data world. We used to be able to setup GA4 Event tracking and call it a day, and be happy with the results. Now, without dotting the i’s and crossing the t’s in your conversion tracking setup, you are setting yourself up for disaster. In fact, Google Ads account will not even serve ads without seeing account issued or merged G Tag in the destination URL.
Our Standard Google Ads Conversion Tracking Setups are good for most small businesses. Website with complicated , multi-domain structures, advanced tracking needs or in depth integrations, such as Enhanced Conversion Tracking, are covered under the Enhanced Setup .
We install both Google Analytics 4 Event Tracking and Google Ads Conversion Tracking via Google Tag Manager on your Content Management System. We record Form Submissions, Phone Calls and Emails as our typically Primary Conversion Actions. We can also track Chat Request, Video Views, White Paper Downloads, Page Scroll Depth, Map Direction and many more valuable user actions.
Google Ads Conversion Tracking
Basic Phone, Email and Form Tracking
QA Testing
Google Ads Conversion Tracking
Google Analytics 4 Event Tracking
Enhanced Form Conversions
Enhanced Phone Number Tracking
QA Testing
Our Standard Microsoft Ads Conversion Tracking Setups are perfect for most small businesses. Website with complicated, multi-domain structures, advanced tracking needs or in depth integrations, such as Enhanced Conversion Tracking, are covered under the Enhanced Setup .
We install Universal Event Tracking Tags on your website (via Google Tag Manager ) and then define clear goals using Microsoft Clarity on your Content Management System. We send Microsoft Data on Form Submissions, Phone Calls and Emails as our typically Primary Conversion Actions. We can also track Chat Request, Video Views, White Paper Downloads, Page Scroll Depth, Map Direction and many more valuable user actions.
Microsoft Ads Conversion Tracking
Basic Phone, Email and Form Tracking
QA Testing
Microsoft Ads Conversion Tracking
Enhanced Conversions
QA Testing
