Reporting
We understand that our clients reporting needs are never going to be the same from one business to another. To that end, we offer our clients a variety of reporting options. These options range from basic platform performance on regular intervals, to Qualitative Analysis combined with a Running Work Log or finally a comprehensive 360 degree view of financial and lead generation performance from a all of your traffic channels.
Quantitative Reporting - $200/Month
Agency Analytics is the gold standard for reliable Quantitative analysis (read: numbers dump) sent to your inbox on whatever frequency you desire. Most clients have weekly reports sent to them each Monday morning with a recap of the previous weeks activity. This can include Google and Microsoft Ads, Social Media Ads and Search Engine Optimization Ranking Results.
Agency Analytics also offers our clients a custom, web-based dashboard that is accessible at any time and allows for any time frame to be viewed without having to ask us for data. Real Time Businesses Intelligence, 24/7.
Check out this real world example to get an idea.
Quantitative & Qualitative Reporting - $500/Month
Small business owners are typically more than satisfied with platform level reporting and weekly updates from Agency Analytics. This is our base tier of reporting and is available for all of out clients. You can choose Weekly, Bi-Weekly with Month To Date Updates sent during the turn of the month. You also have access to the Agency Analytics Dashboard that you can visit any time.
We combine Agency Analytics Reporting with a Music City Digital Command Central Document. This web-based document offers a running work log as well as in depth qualitative insights into what the data means and the story it is telling you. This is where we read the tea leaves, not only into your account, but your overall market as well.
REAL WORLD EXAMPLE OF COMMAND CENTRAL DOCUMENT FROM PAST CLIENT
Agency Analytics sends the quantitative Key Performance Indicators to your inbox every Monday morning. Combining this with the market insights and SEM Expertise of the Music City Digital team combines for a responsive and accurate reporting solution for your business.
This document is a time and energy intensive creation that many see as redundant in 2025, however, in terms of accountability and performance tracking, it is truly in valuable. The long-term benefits of such a document are primarily there for mid-market and enterprise level account in that you have a living, breathing digital document which is constantly update with the strategist and technicians real-time account level data and qualitative analysis. What work is done, when it was done, screenshots of it being done. Some call it “Institutional Memory” for your SEM initiatives and that level of accountability is what our clients rely on when we are working on accounts for years at a time.
All Channel, 3rd Party Conversion Value Tracking with Triple Whale - $1,500/Month
Our final level of reporting includes both regular Agency Analytics updates , The Music City Digital Command Central Document and also All Channel, 3rd Party Conversion and Conversion Value tracking via Triple Whale. Its a funny name but a serious threat to your competition if you are working in a dense vertical or are spending significant amounts on your digital marketing. Triple Whale provides a Blended ROAS across all channels as well as channel level reports.
