eCommerce Google Ads Clients
Artisan Guitars is an exclusive distributor of Maton Guitars in North America. Based in Franklin, TN , you can still visit this ultra high-end guitar shop by appointment only. Owner Bill Warmouth has been in the industry for 30 years and is widely well known in the Nashville Community. Our Engagement with Artisan Guitars has been on-going since 2022. Since that time we have generated $121,000 in Revenue from just $19,000 in Ad Spend. That’s over 600% Return on Ad Spend and represents just one Traffic Channel for this business. This is an excellent example of how PPC can be used in eCommerce environments that make sense, they have high average tickets and they are one of few sources to acquire these specific products.
LR Baggs designs and manufactures acoustic guitar pickups, microphones, preamps and pedals that provide the best acoustic amplification for musicians. From 2021-2022, Our engagement with them was successful in generating Millions of YouTube Video Views for Artists using their Products. The top of the funnel generated 3.22 million advertising units across a variety of campaign types( Video, Search, P Max) resulting in 15,300 clicks to YouTube Videos and the website.
This was the primary objective for 75% of the project until we shifted objectives to Direct Product sales, however, this situation was the exact opposite of what we have done with other ecommerce clients in similar industries. Here the Manufacturer was competing directly against its own distributors and wholesalers. Over a Brief 4 Month Campaign, we generated 19 confirmed product sales from Search.
Total advertising costs during the entire engagement was $26,800. The average click-through rate was 0.47%. Average cost-per-click was $1.75.
Turn Racing makes a variety of Sim racing Products including steering wheels , Dashes, Button Plates and Accessories for Sim Racing Hubs. This was a very niche industry with less than $10,000 Ad spend for the duration of the Campaign. We did manage to generate a 2.28 to 1 Return on Ad Spend. We were using a variety of Search and P Max Shopping Campaigns.
At Music City Digital, we specialize in driving targeted traffic and maximizing conversions for ecommerce apparel brands like GetYourWaggleOn.com. With a focus on Google Ads management, we understand the unique challenges and effective strategies required to succeed in the competitive world of online apparel sales, especially in niche markets such as funny golf apparel.
Navigating the ecommerce apparel industry, particularly for niche segments like funny golf apparel, presents distinct challenges. One of the primary hurdles is standing out in a saturated market. With countless online retailers vying for attention, distinguishing GetYourWaggleOn.com requires strategic advertising that not only attracts but also resonates with the target audience.
Moreover, the apparel industry is inherently visual and trend-driven. Staying ahead of fashion trends while maintaining brand consistency is crucial. Balancing product-focused campaigns with brand-building initiatives poses another challenge, requiring a nuanced approach to Google Ads management.
For C-Level eCommerce executives seeking to enhance their digital marketing efforts, our proven approach offers a clear path to achieving superior online visibility, quality lead generation, and optimized ad spend. Partner with us to unlock your business’s full potential through expertly managed Google Ads campaigns.